Launched in 2002, the Asian Institutional Transaction Banking Markets (ATB) report was E&P Asia’s original flagship program in the region, and established the firm’s platform of interviewing Asia’s Top 1,000 corporates by revenue (ex-Japan) across ten markets.
Chief Financial Officers and Corporate Treasurers across ten key Asian markets are interviewed twice a year and deliver quality market intelligence across a range of metrics, from market share, mind share and wallet share to product and service importance and customer satisfaction. Drivers for change and churn intentions are also revealed.
The ten markets include Hong Kong, China, the Philippines, Thailand, Taiwan, Singapore, Malaysia, Indonesia, South Korea and India – markets which fully cover the dynamic changes and growth across the region.
The ATB program focuses on transactional products such as cash, liquidity management, receivables, payables and the performance of bank’s technology platforms. Transaction banking has long been a core bank offering and the basis for relationships into which other banking service and products can be sold, from trade to debt to corporate advisory and investment banking.
With more than a decade of data, the ATB is able to track the fluctuating market share of global, regional and local banks, documenting the rise of new challengers and the decline of others. Key contemporary trends include the erosion in wallet share in primary banking relationships, to the advantage of secondary banks.
Standard Chartered remains in lead position for both primary and secondary market share, followed closely by Citigroup, the closest competitor and HSBC in third place. Other regional banks such as ANZ, CIMB, Deustche, amongst others, have also shown some improvement in wallet share.
As Asia has recovered from the impact of the global financial crisis, churn intentions have increased and the market has become more competitive, with banks actively pitching for new business.
Corporate businesses increasingly look for added value in their transactional banking relationships, and while value for money is also key, debt offerings and competitive pricing have waned as key factors driving churn.
In answer to the question on how best to improve service quality, corporate customers continue to nominate relaxed debt covenants as the most important factor, although its importance has fallen with the rise of more relationship driven attributes such as a closer understanding of a customer’s business, and their industry.