Research Programs

Corporate Transaction Banking

Australian Corporate Transaction Banking Markets Program

East & Partners Corporate Transaction Banking Markets program delivers insights into the most competitive aspects of transaction banking services for Australian businesses in the A$20-725 million annual turnover segment. With insights collected directly from CFOs and Treasurers, the success Australian banks are having in understanding their customers and transaction banking requirements are evaluated against competitive primary and secondary market and wallet share.

It is now critically important for banks to be cognisant of the evolving and increasingly sophisticated transaction banking needs of their clients. The Corporate Transaction Banking program delivers actionable insights which banks can use to respond to these changing market contexts.

The Big Four have increased their proportion of total primary transaction banking relationships significantly in the last four years, from 78.4 percent to 82.2 percent, in line with steadily improving customer satisfaction ratings for all seven product lines.

Detailed data analysis includes:

  • Market Share and Competitive Positioning
  • Wallet Share across Seven Product Lines
  • Customer Satisfaction and Importance
  • Mind Share across Four Categories
  • Churn Levels and Intentions 

For more information on this report, or to request a full report profile please contact:

Sian Dowling
Client Services & Development
t: +61 2 9004 7848
e: sian.d@east.com.au


 

Transaction Banking Market Wide Product Satisfaction Ratings
1 — — 2 — 3 — 4 — — 5
(satisfied)    (dissatisfied)