Research Programs

Institutional Transaction Banking

Australian Institutional Transaction Banking Markets Program

East & Partners Institutional Transaction Banking Markets report identifies the most powerful gauges of Transaction Banking product and service capabilities within the institutional segment. The program presents research and analysis from direct interviews with a near census sample of the Top 500 enterprises by turnover.

The program has now entered its twenty-ninth iteration since reporting began in 2001, incorporating complete analysis of all data. The report provides over a decade of valuable trending analyses of primary and secondary transaction banking market share, product engagement, market wide customer satisfaction and importance by product, operational and service attributes, mind share analytics and customer churn levels and futures.

Primary Transaction Banking account lives are broadly declining, reflecting higher competition between providers and an increased uptake in secondary banking services. Institutional banking teams are facing sterner competition for maintaining current business and attaining new business. Securing new transaction banking relationships and increasing customer retention in an increasingly competitive segment requires a thorough understanding of current and forecasted business banking trends, provided in depth by the Institutional Transaction Banking Program.

Detailed data analysis includes:

  • Primary and Secondary Market Share
  • Primary Banking Relationship Type
  • Wallet Share across Seven Product Lines
  • Customer Satisfaction Ratings by Product, Service, Operational Issue and Account Manager
  • Mind Share across Four Categories
  • Customer Churn Levels and Futures

For more information on this report, or to request a full report profile please contact:

Sian Dowling
Client Services & Development
t: +61 2 9004 7848
e: sian.d@east.com.au


 

Length of Primary Transaction Banking Account Life
% of Total