SME Transaction Banking Markets Program
East & Partners Small-to-Medium Enterprise (SME) Transaction Banking Markets program delivers quality market intelligence on the banking behaviour of businesses in the A$5-20 million annual turnover segment. The program comprises detailed analysis of account management, business development, service delivery and market strategy formulation.
Significant effort is being invested in building service propositions to this historically under-banked segment of the market at a time when small businesses are actively releveraging, driving many SMEs back to the large commercial banks. Despite this, the deployment of dedicated relationship managers to the SME segment continues to slide, reaching a new low of 25.5 percent. Of the dwindling number of businesses allocated a dedicated RM, 55.1 percent reported the length of relationship was less than a year.
Conducting survey sweeps of 1,500 SME’s twice annually, detailed data analysis includes:
- Transaction banking customer demographics and relationship positioning
- Bank market share and competitive positioning
- Service factor importance in Transaction Banking
- Customer satisfaction in Transaction Banking
- Mind Share, Market drivers and futures
For more information on this report, or to request a full report profile please contact:
Client Services & Development
t: +61 2 9004 7848
Deployment of Dedicated Relationship Manager
% of Total