The Asia Corporate T&E Research Program

The Asia Corporate T&E Research Program

This flagship multi-client research analysis service has been produced in response to interest and demand received from clients for an accurate assessment of Asia’s corporate Travel and Entertainment (T&E) market. A clear gap has been apparent for primary, customer-centric, high quality analysis amongst service and product providers.

Specifically, clients have been asking for accurate evaluation and insight around the following key issues using the window of the corporate CFO and reflecting this role’s increasingly close management of corporate T&E spending:

  • Market size and growth

  • Market share

  • Corporate buying behaviour, especially in regard to channel/intermediary use and term contracting

  • Corporate decisioning behaviour

  • Dollar volume allocations between M-I-C-E/ training and education

  • Corporate satisfaction with hotel brand and airlines carrier brand

  • Brand recognition and mind share amongst large corporate

  • The use of formal expense management tools

Why Use These Solutions

  • Measure KPI metrics such as market share, wallet share and mind share against all competitors, both incumbent and new entrants

  • Ensure product and service offerings align with those which customers have highlighted as both important and currently experiencing low levels of satisfaction with

  • Quantify gains from current marketing and sales tools

  • Identify customer pain points in the market as a whole and with own customer set

  • Ensure marketing messages and product solutions are focussed on actual customer pain points

  • Efficiently measure and track current strategies

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